It’s 2015 and link building is still an important part of SEO.
According to SEO blogs, it might seem like link building is an outdated fad. Critics argue that inbound hyperlinks are only a small determinant in search results and others rightly assert that Google’s search algorithm is complex enough to factor out worthless links.
These criticisms are certainly true, but only to an extent. If done correctly, a dedicated link builder can provide enormous ranking potential.
Link building has gotten much harder over the years. No longer can you get a boost from purchasing bulk low quality links or typing your site’s URL into the comment section of a popular website. These strategies may have worked a decade ago, but search engines have gotten much better at distinguishing the good links from the bad.
These antiquated link building strategies aren’t going to fly as Google’s search algorithm gets even more sophisticated. Finding the right person to build an inbound link portfolio will assuredly help your site climb to the first page – the trouble is in finding someone with those skills.
Link building itself isn’t a particularly difficult task. Anyone can build links, but only a few can build good links. What does it take to be a quality link builder? Learn More »