Whenever I type something into Google, I expect the site to spit out relevant search results in less than a second. For every search you type in an input and Google gives you an output, but the entire process in between just seems like magic. And it is to an extent. After months of SEO experience, it still feels like Google uses Internet magic to filter millions of results at the push of a button. But at least now I understand that there’s a method to this madness and normal people can actually figure out how Google works. This is just as much technical as it is an art, and we call this art search engine optimization. Learn More »
You’ll get two things here: how to measure SEO ROI for a fictitious new business and download our ROI calculator Excel spreadsheet to use for your own business.
Most businesses realize that the Internet is a very effective medium to reach their target consumers. Nearly 90% of small businesses are investing money in their online marketing strategy. Search engine optimization (SEO) is one of the most valuable digital marketing means available. Learn More »