Why do certain content pieces go viral and get large numbers of shares and citations while others barely get a few? The headline is one of the most important factors. A title that is thought-provoking, original and intriguing is much more likely to entice readers to click and share it. Creating a viral post that gains shares and earns enduring SEO value is a trophy among content marketers. Learn More »
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On those rare occasions when a corporation announces that it is penalizing itself, I get suspicious. Self-abasement should be voluntary, humiliating and one would think, painful. To gain, there has to be pain. Learn More »