Leverable is an advanced search engine optimization and lead generation company with roots in web publishing that go back more than 15 years. We treat SEO as a long term strategic endeavor for lifting revenue and building brands. Our best results come from developing a custom SEO strategy centered around our 4 Levers approach which entails:
- Onsite SEO
- Link Growth
- Content Strategy
- Social Media Optimization
What makes Leverable different?
We don’t believe that the best ideas are only formed in Monday morning meetings and we don’t subscribe to the theory that you do your best work in a suit and tie. We’re just as comfortable working at 2:00 a.m. as 2:00 p.m. and we just don’t see the need for all the bureaucratic hurdles many search marketing agencies make their clients and their employees go through.
- We’re not a jack of all trades. We do one thing well. SEO.
- We’re a company partner, not an agency. Call us an agency? Those are fighting words!
- Expertise minus the luxuries cuts client costs. We work virtual, utilize trusted contractors and only take on clients we can help.
What We’re Bad at
If you’re looking for a full service search marketing company to manage your paid media, set up social media accounts and automate link building, Leverable is not for you. We’re sure we can think of more things we’re bad at, but these top the list:
- Adding SEO later in website project
- Creating one service that fits all client needs
- Paid search – we just don’t get it
- Selling – we’re proud not to have a sales staff
- Golf
Who Pulls the Levers?
The good news is, all of these anti-agency sentiments weren’t just born from anarchist frustration, they grew out of experience. Over 15 years of experience. Leverable Founder Emory Rowland knew after years of red tape and stuffy dress-shirts doing SEO consulting in-house and in the agency world that there had to be a better way. Thus Leverable evolved from a part-time labor of love to a full-fledged company. We’ve had hands in the SEO industry since the late 1990s when everyone still had a flip phone. In fact, Leverable got off the ground thanks to the revenues we pulled in from our own web publishing and SEO efforts. We apply those same principles to our clients.
Emory Rowland’s passion for SEO-driven results spans over a decade and successes include optimization strategies for brands like Rooms To Go, The Home Depot and Maid Brigade. He has successfully optimized cost per action (CPA) campaigns for national brands like TruGreen, Liberty Medical and Terminix. He is the creator and editor of popular Leverable blogs like Clickfire and Testimony Share.
Co-founder Suzana Rowland has experience in the banking and technology industries that help keep Leverable financially fit. She is the creator of the Zlittle Saving with Style blog, a frugal fashion blog that emphasizes faith.