Consultant David stands up to Goliath agency

SEO Consultant vs. Agency: Which Is Best?

One of the first digital problems to solve for your business is to figure out what type of SEO service delivers the best value. This will help set expectations before starting an engagement. And if things do take a wrong turn in your first attempt, you’ll have nailed down the requirements for your SEO team and can charge ahead.

Having worked inside both agency and consultancy worlds, I’ve been able to observe their strengths and weaknesses from the inside.

Let’s explore the differences in the two and which service might work best for you.

Consultant vs. agency business models will vary, but compare the risk they take to the risk you take when you sign on as a client. An agency or consultant stands to lose one client. You as the client, risk losing revenue and growth. And if you really get it wrong, you could lose things like your domain authority or reputation should your new SEO company tilt toward the black hat side. The risks are yours, so the responsibility is on you.

How do you assess whether you need an SEO consultant or agency? Learn More »

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What Are The Best SEO Pricing Methods?

1. Keyword-based Pricing
2. One-time Fee
3. Hourly Payments
4. Variable Fee
5. Pay For Performance
6. Retainer
7. Packages

How much do you pay for the services that get you more customers from search engines?

Before asking this question, understand the different ways that SEO consultants and agencies charge and figure what pricing model should you be using. Choosing the one that’s right for your isn’t always apparent until after you’ve spent (or lost) your money. I’ve wrestled with the question of how to price SEO so I’d like to dispel as much of the confusion as possible in this post.

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Be Thankful for Unsung SEO Heroes

Thanksgiving seems like the perfect time to get this post that’s been in my head out.

The SEO community isn’t generally known for its philanthropy. Many people try to keep their discoveries to themselves to maintain a competitive advantage. However, some SEO professionals are committed to giving back to their colleagues. These people rarely get appreciation for the work they provide. This post is my thanks to some of the dedicated pros that have helped make SEO easier for everyone. Learn More »