15 years of web publishing has taught us a lot. Content is not just the written word, it is the primary asset of any web property. We’ve learned to think of content strategically.
No longer can we merely produce content. We must design it. Viewers have to be convinced to read, like and share. We put serious thought and planning into the design and delivery of content in order to:
- Acquire long term search engine traffic
- Gain viral traction
- Insulate against Google Panda
- Never publish ordinary content