SEO Blog

 

Think Moneyball

Forecasting SEO: How Do I Determine the Value Of A Keyword?

Perhaps you’ll agree with me when I say:

It’s REALLY hard to know how valuable a new keyword is before optimizing for it.

Or is it?

Well, it turns out, you can forecast traffic for a set of new keywords including number of leads and sales by using a few metrics and tools…

…metrics and tools that forecast monthly traffic, number of leads and revenue a set of keywords can bring to your business based on the historical performance of your site in Google.

And in today’s post I’m going to show you this stuff and some practical ways SEO pros forecast SEO. Learn More »

Consultant David stands up to Goliath agency

SEO Consultant vs. Agency: Which Is Best?

One of the first digital problems to solve for your business is to figure out what type of SEO service delivers the best value. This will help set expectations before starting an engagement. And if things do take a wrong turn in your first attempt, you’ll have nailed down the requirements for your SEO team and can charge ahead.

Having worked inside both agency and consultancy worlds, I’ve been able to observe their strengths and weaknesses from the inside.

Let’s explore the differences in the two and which service might work best for you.

Consultant vs. agency business models will vary, but compare the risk they take to the risk you take when you sign on as a client. An agency or consultant stands to lose one client. You as the client, risk losing revenue and growth. And if you really get it wrong, you could lose things like your domain authority or reputation should your new SEO company tilt toward the black hat side. The risks are yours, so the responsibility is on you.

How do you assess whether you need an SEO consultant or agency? Learn More »

Technical SEO Nightmares from Southern SEO's

Technical SEO Nightmares (and How We Beat Them)

Have you experienced a technical SEO nightmare that stuck with you? Frightened you? Or perhaps caused you to lose a chunk of revenue?

Every SEO person seems to have their own peculiar horror story, something that they witnessed on a client website or something they did themselves that haunts them, a story they suppress.

Today we’re challenging SEO professionals, all of whom practice in the southern U.S. to open up and tell the world their answers to this question:

“What is the most revenue-impacting technical SEO issue you’ve seen and how did you overcome it?”

Learn More »

What Are The Best SEO Pricing Methods?

Be Thankful for Unsung SEO Heroes

Tales from the SERPs

What Are The Best SEO Pricing Methods?

Buy one unicycle wheel and get another FREE!
1. Keyword-based Pricing 2. One-time Fee 3. Hourly Payments 4. Variable Fee 5. Pay For Performance 6. Retainer 7. Packages How much do you pay for the services that get you more customers from search engines? Before asking this question, understand the different ways that SEO consultants and agencies charge and figure what pricing...

Be Thankful for Unsung SEO Heroes

Thanksgiving seems like the perfect time to get this post that's been in my head out. The SEO community isn’t generally known for its philanthropy. Many people try to keep their discoveries to themselves to maintain a competitive advantage. However, some SEO professionals are committed to giving back to their colleagues. These people...

Tales from the SERPs

Tombstone Inscription: Tales From The SERPs
Are you planning on sharing ghost stories with your friends and family this Halloween? You may not need to. I found some terrifying tales of cherished brands that fell victim to some of the darkest penalties ever forged from the pits of Mountain View. Is Google "Behind You?" With Google, you can do everything they ask and still get penalized....