I have noticed something over the 12 years that I have been using Google search. Wikipedia is usually on the front page every time I run a search. This has led me to believe that Wikipedia is probably the single best optimized website on the Internet. I’ve conducted research and found that it does in fact receive more search traffic than any other site in the world.
So why is Wikipedia ranking so highly in the search engines and what can you learn from it? Learn More »
What’s the best name for your business website? Business owners endlessly struggle with this question because they know that something as simple as a name can ultimately dictate the success or failure of the organization. This is true for every company in every industry – your company name is how clients find and remember you, so it better be good. Learn More »
If you’re a business owner, you’ve probably heard about search engine optimization (SEO). It is an entire industry that’s based on helping clients gain visibility on search engines like Google, Bing, and Yahoo.
There is no magic switch that turns your website into the top listing on a search engine results page (SERP), so SEO firms have to find creative ways to boost the value and authority of a client’s site. There isn’t an easy formula for doing SEO, so agencies use widely different strategies to accomplish the same goal.
In a nutshell, digital marketing consultants and agencies can use “white hat” or “black hat” SEO tactics. Some are very open about which side of the spectrum they fall on. Others are not.
What’s the difference? Learn More »